When starting a business anywhere in the world and registering a domain name for your business, most of us immediately try to register the .com (short for commercial) name for our business. For people living in the UK it is very common and acceptable to only have .co.uk or .uk domain name extension variations.
The Hong Kong .hk and .com.hk domain name extensions often get overlooked by business owners operating out of Hong Kong, perhaps having a .com domain name makes us look bigger and more international? Some of the largest companies operating in Hong Kong and even in mainland China continue to use .com domain names, so we can understand this initial preference.
The benefits of using a .HK domain name
The initial benefit of using a .hk domain name is that there are still some great .hk domain names available to register, unlike their .com counterparts.
The next benefit of using a .hk domain name is that it demonstrates that you are a Hong Kong business, this is important for people looking for products and services locally in Hong Kong.
Google search loves local businesses and will generally prioritize .hk domain names when ranking websites when people are searching for Hong Kong related search terms, this can be a potential game changer for businesses that rely on generating new business from Google search.
Only Hong Kong registered businesses can have .com.hk domain names, this demonstrates to web browsers that your business is a real registered Hong Kong business, this helps build trust and encourages people to engage with your website.
A possible alternative to a .CN Chinese domain name
You want to have a domain name with a China focus but cannot register a .CN domain name as they can only be registered by Chinese nationals.
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